RITUAL SYSTEM
Coming Soon. Botanical ritual care for the horse who feels everything.
Join the list and be part of the first round — you will hear from us before anyone else, and your voice will help shape what ROAN becomes. We are building this for people like you — the ones who arrive at the barn before anyone else, who groom not because it is on the list but because it is where horse and human understand each other. Four botanical formulations are currently in development — Coat Cleanse, Coat Mist, Coat Oil, and Field Ointment. Plant-derived. Silicone-free. Made with no compromise on what goes on a horse who trusts you completely.
01 - COAT CLEANSE
Cleanse · Restore · Return
The reset before the ritual begins again. Applied to the full coat, legs, tail, and girth line after every ride or turn out. Plant-derived surfactants lift mud, sweat, and buildup without stripping the natural oils the coat depends on. Gentle enough for daily use. Strong enough to actually clean.
Coco glucoside and decyl glucoside for genuine cleansing without compromise. Aloe vera to soothe skin exposed to frequent washing. Panthenol to prevent dryness with repeated use. Horsetail extract to keep the coat and hair shaft strong through every wash. Cedarwood atlas, tea tree, lavender.
Available in 250ml and 1L concentrate. The 1L is the barn format — the wash rack staple your grooms reach for every day.
02 — COAT MIST
Arrive · Settle · Begin
The natural alternative to synthetic finishing sprays. Applied before grooming to soften and prepare the coat, and after grooming to finish with genuine shine — without the silicones, without the synthetic fragrance, without the compromise.
Camellia oil for extraordinary gloss without weight. Silk amino acids replacing silicone's detangling effect. Horsetail extract building the hair shaft with repeated use. Aloe vera juice base, lavender hydrosol, chamomile, cedarwood atlas, frankincense.
Available in 100ml and 950ml. The 950ml is the barn format — the finishing spray your tack room has been waiting for.
03 — COAT OIL
Tend · Shine · Connect
Applied by hand at the close of grooming. Worked slowly through the coat, along the neck, over the shoulder. A complex multi-botanical blend that conditions deeply and leaves a natural living shine that no spray can replicate.
Jojoba, marula, argan, baobab, rosehip, sea buckthorn. Rosemary, cedarwood atlas, vetiver, frankincense, geranium. Herbaceous, warm, resinous. The horse knows when you are truly present. This product is for that moment.
Available in 50ml.
04 — FIELD OINTMENT
Protect · Heal · Restore
For cuts, dry skin, cracked heels, and the skin beneath heavy feathering. Every horse kit has always had something like this — battered, half-used, barely adequate. This is what that product should have always been.
Shea butter, beeswax, calendula-infused olive oil, comfrey root, arnica. Tea tree, eucalyptus, cedarwood atlas, patchouli. Dense, botanical, purposeful. Applied with fingers, directly and deliberately.
Available in 100ml aluminium squeeze tube.
